This is Industry Insider: a weekly 5-minute brief with key news, interviews, advice, smart picks & follows, built for artists and industry folks alike.
👆 ONE BIG THING
Stop pouring money into ads and praying.
Here's the thing: ads don't start the fire. They're fuel. If there's no fire, you're just throwing cash on wet wood and wondering why nothing catches.
That's the part nobody selling you a "guaranteed growth" campaign wants to say out loud. Paid ads amplify demand that already exists. They can't manufacture it from zero. If people aren't already:
streaming the track more than once,
saving it, sharing it, coming back to it,
buying the shirt when you drop it with no budget behind it,
then no ad spend on earth turns that into a career. It just makes the silence more expensive.
So before you burn another dollar boosting a post, get honest about what you're actually fueling. Is there a spark? Real listeners, real repeat plays, real signs someone gives a damn? Fuel that. Pour everything into it.
No spark yet? Then your job isn't ads. It's making something people can't stop playing.
Ads are fuel. You still have to light the fire.
Let's get into it.
🗞 INDUSTRY NEWS
Riot Games Music has announced the promotion of Jesse Wylde to Head of Global Music Marketing & Partnerships.
The list of 20 nominees has been announced for the second edition of the SOCAN Polaris Song Prize, honouring the song of the year.
💯 INDUSTRY INTERVIEW
Sacha Mattey, Lead of Business Partnerships for Darkroom Records, joins us for Industry Insider to discuss music industry trends.
🎧 INDUSTRY PODCASTS
Angel sits down with Billboard Hot 100 Songwriter A.Chic to discuss writing with RM of BTS for the record-breaking ‘ARIRANG.’
🎼 LATEST RELEASES
Discover exactly what’s missing in your promo strategy and which lever will move the needle the most…
🎵 ADD YOUR MUSIC TO OUR PLAYLIST
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