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You’re chasing the wrong playlists.

Not “wrong” like “bad playlists”.

I mean wrong like wrong for you.

Wrong scene, wrong sound, wrong listener behavior.

And every time you land one (because you were spraying and praying on pitching playlist curators), you’re teaching Spotify to hand your music to people who were never going to care.

Here’s the thing: Spotify is a pattern matcher. It doesn’t “get your sound.”

It gets inputs.

It learns from context.

If the context is off, the algorithm sorts you next to the wrong artists, feeds you the wrong audience, and you spend the next month wondering why your saves are flat and your skip rate looks like a crime scene.

Stop treating playlisting like a blindfolded dart throw.

Start treating it like targeting.

If the playlist isn’t exactly in your lane, it’s not a win. It’s just poisoning your well.

Let's get into it.

ROREY opens up about using music as a real-time emotional outlet, writing from raw feeling before she can even process it, and turning that honesty into a connection with listeners.

Got new music to share?

Discover exactly what’s missing in your promo strategy and which lever will move the needle the most…

New single? We’re happy to consider adding your track to one of our obsessively curated Spotify playlists → Just reply to this email with the link…

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