This is Industry Insider: a weekly 5-minute brief with key news, interviews, advice, smart picks & follows, built for artists and industry folks alike.
👆 ONE BIG THING
Stop pitching gatekeepers. They're not coming.
Brian Anthony Joyce of Major League told us on the heartdea13r podcast that most artists default to two approaches:
They look left and right: friends and family who won't actually show up until you've already won.
Or they look up: industry gatekeepers drowning in 10,000 other pitches.
Both lanes are crowded with people who don't care.
Here's the move nobody thinks about: look down.
Down at the strangers scrolling at 1 AM.
Down at the kid in another country who just found a band that sounds like yours.
Down at the corner of the internet where nobody is fighting for attention yet.
That's where fans come from.
Not the playlist curator.
Not your mom.
A stranger.
- Stop pitching the people who've already shown you they won't pay attention.
- Stop waiting for the people in your life to suddenly care.
- Start finding the strangers who could care, and giving them a reason to.
And because I'm a nice guy, I'll even tell you how:
Step 1: First, prep your profile. Make sure you have a pinned post that has the absolute best part of your best song. Make sure you have a bio that tells a stranger exactly what they're in for.
Step 2: Pick three artists one rung above you in your exact lane and live in their comment sections. Show up early. Say something specific enough that fans of that band screenshot it.
Step 3: Keep doing that.
Check out the original conversation here:
Let's get into it.
🗞 INDUSTRY NEWS
Independent Music Exchange returns to Northcote Town Hall in June with a new education program, panel discussions, and participating labels.
Electronic music icon Paul van Dyk and the VANDIT Label Group have announced VANDIT Next Generation, a new mentorship and talent scouting initiative aimed at discovering and supporting emerging electronic music producers worldwide.
💯 INDUSTRY INTERVIEW
Publicist Leasia Korbel joins us to discuss her six years working at FiXT Music and what she has learned about the music industry.
🏡 THE V1LLAG3
Get ready. Get heard. Get fans. Get paid.
Weekly live sessions with feedback and teardowns // 4 Classroom Courses designed to do the above // editorial pathway into v13.net (2M+ monthly).
Founding 50: $49/mo for life. 30 spots left. $79 after. 4-Wednesday refund.
🎧 INDUSTRY PODCASTS
Lance Marwood & Christopher Gonda break down how the modern music industry has shifted into overwhelming volume, making it harder than ever for artists to be heard despite having more tools at their disposal.
Discover exactly what’s missing in your promo strategy and which lever will move the needle the most…
🎵 ADD YOUR MUSIC TO OUR PLAYLIST
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