This is Industry Insider: a weekly 5-minute brief with key news, interviews, advice, smart picks & follows, built for artists and industry folks alike.
👆 ONE BIG THING
You dropped the single. You posted the reel. You told everyone to go listen.
And then you wondered why nobody cared.
I’ll tell you why: because nobody has ever become a fan because an artist told them to.
Nobody has ever streamed a song twice because the caption said "link in bio."
Nobody has ever shared music with a friend because the artist begged for it.
Every "go stream this" post.
Every "support independent music" story.
Every "this one means so much to me, please listen" caption.
That’s asking. And asking doesn’t change behaviour. It never has.
You know what does? Discovery.
When someone finds your music on their own.
Through a story that pulled them in.
Through a video that made them feel something before they even clocked that the song attached was from the same creator.
Through a moment that hit sideways instead of head-on.
That is what sticks. That is how people become fans.
Build something worth finding.
The best artists right now aren’t asking for attention. They’re creating worlds, dropping breadcrumbs, telling stories that make people lean in and connect the dots themselves. The audience arrives at the conclusion on their own.
"Holy shit, what is this?" They feel like they discovered something they need to listen to, need to share with others.
Gonda (CEO, podcast host, good friend) shared this metaphor with us that we still use to this day:
The best net in the world won’t bring you as many butterflies as a garden does.
Attend your work much the same as you would your own private garden.
Stop announcing. Start cultivating.
Stop begging. Start sharing.
Stop preaching and start showing them somewhere worth going.
Let's get into it.
🗞 INDUSTRY NEWS
The Canadian Country Music AssociationⓇ (CCMAⓇ) has announced Natalie Waller as the recipient of the Leonard T. Rambeau International Award.
Matt Maw has launched SUPERCONNECTED, a new music company offering solutions and opportunities for the needs of artists today.
💯 INDUSTRY INTERVIEW
Incantio Founder Danny Newcomb joins us for Industry Insider to discuss his company and the evolution of the music industry.
🎧 INDUSTRY PODCASTS
Seatfun founders Daniel Mastropietro and Josh Misko share their journey, philosophy, and strategies behind building a human-centric, innovative ticketing platform.
Discover exactly what’s missing in your promo strategy and which lever will move the needle the most…
🎵 ADD YOUR MUSIC TO OUR PLAYLIST
New single? We’re happy to consider adding your track to one of our obsessively curated Spotify playlists → Just reply to this email with the link…
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