This is Industry Insider: a weekly 5-minute brief with key news, interviews, advice, smart picks & follows, built for artists and industry folks alike.

👆 ONE BIG THING

You didn’t “fail.”

You just guessed the wrong reason.

Most artists have one bad result and pick the easiest story to believe:

“The algorithm hates me.”
“Nobody cares.”
“My gear sucks.”
“I need a bigger playlist.”
“I need a better publicist.”

Maybe. But maybe not. And if you pick the wrong reason, you’ll try the wrong fix.

Here’s the thing: when something doesn’t work, there are usually a few possible reasons. The story you pick decides what you do next. So:

If you think the problem is reach, you’ll post like crazy.
If you think the problem is the song, you’ll keep changing it forever.
If you think the problem is “people,” you’ll get upset and lash out or quit.

Stop guessing. Start doing a simple check: Pick three possible reasons your last release didn’t hit:

The offer was wrong (the song, the pitch, or how you described it)
The timing was wrong (wrong week, wrong pace, wrong moment)
The sharing was wrong (wrong places, wrong content, wrong targeting)

Then test one small thing that would show which reason is true.

Because “work harder” isn’t a plan.

It’s just panic.

Let's get into it.

🗞 INDUSTRY NEWS

Gloria Cavalera Launches Maximum Cavalera Music Publishing

Gloria Cavalera has launched the one and only Maximum Cavalera Music Publishing, bringing all the Cavalera music under one roof, establishing a dedicated publishing home for the entire Cavalera family catalogue.

Molly Majorack Appointed Talent Buyer at LA Music Lounge Teragram Ballroom

Los Angeles’ independent live music scene Teragram Ballroom has announced the appointment of new talent buyer Molly Majorack.

🎧 INDUSTRY PODCASTS

Seasoned musician Andrew Morse shares his journey from childhood musical discovery to a diverse career spanning genres, collaborations, and entrepreneurship.