This is Industry Insider: a weekly 5-minute brief with key news, interviews, advice, smart picks & follows, built for artists and industry folks alike.
👆 ONE BIG THING
Stop trying to please your fans.
That sounds backwards. But here's the thing: the moment you start "catering to your audience," you've already lost. You're guessing what they want, second-guessing your instincts, and turning your creative project into a customer service desk.
Fred LeBlanc of Cowboy Mouth put it perfectly when he joined our CEO & Founder Christopher Gonda on the heartdea13r podcast: a fan base is something you cater to. A community is something you participate in.
That distinction changes everything.
When you cater, you broadcast. You poll. You chase.
When you participate, you show up in the same space as the people who care, you share what's actually happening, and the relationship compounds on its own.
Most artists are running a one-way megaphone when they should be pulling up a chair.
Stop asking "what do they want from me?" Start asking "what's happening in our world?" That's the shift. That's where loyalty lives.
Let's get into it.
🗞 INDUSTRY NEWS
Book More Women, the watchdog for gender parity, has announced its official relaunch as a fiscally sponsored project of Fractured Atlas
Seatfun, the invite-only, live event service built for venues, organizers, and festivals ready to scale smarter, has officially launched with a new app.
💯 INDUSTRY INTERVIEW
Bob Bradley is an “Industry Insider.” A well-travelled musician and seasoned music publicist, boasting nearly 17 years of experience in PR and marketing.
💬 INDUSTRY ADVICE
Tired of feeling like a broken record? Think repetition is cringe? Think again. Discover how relentless repetition can skyrocket your music career and make your name impossible to ignore.
🎧 INDUSTRY PODCASTS
Jake Gold: “I don’t live my life with a rear view mirror.”
In this engaging conversation, Jake Gold, a prominent figure in the Canadian music industry, shares his journey from a young music enthusiast to a successful artist manager.
Discover exactly what’s missing in your promo strategy and which lever will move the needle the most…
🎵 ADD YOUR MUSIC TO OUR PLAYLIST
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